Find your position
Clarify the customer, the problem, the offer and the reasons to choose you. We turn these decisions into a positioning and messaging framework.
MATGIX / Business solutions
Launch a brand
Give a new business a coherent first impression.
The business challenge
For founders introducing a company, product or service, the challenge is to make the offer understandable and distinctive before adding channels and campaigns.
How we approach it
Create the identity
Build a visual and verbal direction with practical applications: logo system, colour, typography, messaging and brand guidance.
Prepare the launch
Connect your website, introduction deck, launch content and enquiry journey so each touchpoint tells the same story.
An engagement may include
- Positioning and audience brief
- Identity system and usage guidance
- Website scope and core page copy
- Launch content and rollout plan
Final deliverables, exclusions, third-party costs and milestones are confirmed in the proposal.
Before our first conversation
Bring your business idea, priority audience, competitors you consider relevant and any existing brand assets.