MATGIX Perspectives
Thought before execution.
Practical guidance to help you ask better questions, write clearer briefs and plan stronger work.
Ideas for your next project
Planning a project
A clearer brief creates better work
Describe what is happening today and what should be different after the project. A website, film or campaign is an output; the business problem explains why that output is needed.
Explore →Brand thinkingBefore you launch, connect the touchpoints
The first question is what you want people to understand about the business. Express the offer in language the audience would use and identify the evidence available to support it.
Explore →Media & contentPlan the film beyond the shoot day
Begin with the audience, message and intended action. Agree the narrative before selecting locations, equipment or visual treatments.
Explore →