Before you launch, connect the touchpoints
Practical thinking for a more focused project.
Choose a clear promise
The first question is what you want people to understand about the business. Express the offer in language the audience would use and identify the evidence available to support it.
Build a practical identity
A logo is one part of the system. Typography, colour, image direction and tone of voice should work across everyday applications as well as the launch presentation.
Follow the first customer journey
Check how a visitor moves from an introduction to the website and then to an enquiry. Consistent language and an obvious next step help the experience feel coherent.
Prepare the response
Decide who receives enquiries and how they will be handled. Test forms and contact links before sending attention to the site.
Learn from the introduction
Collect questions and feedback after launch. Use them to improve the explanation of the offer and the next set of content.